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The Bluest Eye is a harsh warning about the old consciousness of black folks' attempts to emulate the slave master. Henry believes that he is being complimentary when he calls Frieda and Claudia "Greta Garbo" and "Ginger Rogers." The schoolchildren - the black schoolboys, in particular - are mesmerized by the white-ish Maureen Peal, and Maureen herself enjoys telling about the black girl who dared to request a Hedy Lamarr hairstyle. For the most part, the blacks in this novel have blindly accepted white domination and have therefore given expensive white dolls to their black daughters at Christmas. Against this laughing, playing, happy white background, Morrison juxtaposes the novel's black characters, and she shows how all of them have been affected in some way by the white media - its movies, its books, its myths, and its advertising. One would never know that black people existed in this country.
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If one is to believe the first-grade primer, everyone is happy, well-to-do, good-looking, and white. The tone is set immediately: "Good" means being a member of a happy, well-to-do white family, a standard that is continually juxtaposed against "bad," which means being black, flawed, and strapped for money.
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Morrison's story about a young black girl's growing self-hatred begins with an excerpt from a typical first-grade primer from years ago.